Arlington Rooted Wellness - From Invisible Online to Booked and Blooming
The Challenge
When Arlington Rooted Wellness approached The Local Link, they were ready to grow but needed a digital home for new clients. Like many small therapy practices, their expertise was exceptional, yet their online presence didn't convey this strength.
They needed a website that created the feeling of a welcoming first session: calm, trustworthy, and simple to connect with. The site had to showcase both their services and identity, encouraging new clients to reach out confidently.
The Solution
We created a Therapist Starter Site (3 Pages) + Full Brand Guide, designed to make the first impression feel like a conversation, not a sales pitch.
What We Built - Total Cost: $750
Custom Website (3 Core Pages + 3 Additions)
Home Page: A welcoming introduction with professional photography and a clear call to action.
Services/About: Engaging, approachable content highlighting Dr. Nicole Hedrick’s expertise and clinical background.
Contact/Book: A private, HIPAA-compliant form with direct links to her secure client portal and scheduling system.
Three Additional Pages: Added under Services at Dr. Hedrick’s request to support specific therapy offerings and workshop details.
Full Brand Guide
A cohesive visual foundation and usage system for long-term brand consistency, including:
Defined color palette, font pairings, and visual elements inspired by birch trees and natural light.
Photography direction for consistency across web and social media.
Layout and spacing guidance for maintaining the brand’s open, calming feel across digital and print assets.
Technical Infrastructure
Site structured for SEO visibility, optimized for keywords such as “therapy for attorneys,” “therapy in Arlington VA,” and “corporate workshops for burnout prevention.”
Built-in HIPAA-compliant integrations, secure forms, and privacy notices to ensure safe communication and data handling.
Fast load times, accessible navigation, and full mobile responsiveness.
Compliance language in footer.
Training and Handoff
A 30-minute training session to equip Dr. Hedrick to make minor content updates, manage her site, and track inquiries.
The Value
This project went beyond getting a website online: it gave Arlington Rooted Wellness the tools to attract the right clients and immediately establish trust.
Arlington Rooted Wellness now has:
A cohesive, professional digital identity rooted in calm and credibility.
A fully compliant, SEO-optimized website ready for client traffic.
A consistent brand system that extends across social, print, and outreach materials.
A streamlined workflow that allows Dr. Hedrick to focus on clients, not tech.
In short, the practice now has a digital presence built to grow with confidence and authenticity.
The Impact and What Comes Next
Over the next 3–4 months, we’ll track measurable growth through:
Website analytics: visitor counts, traffic sources, and time on page.
Client inquiries: consult requests and conversions generated through the site.
SEO performance: increased visibility for key search terms and higher Google placement within the Arlington region.
Operational ease: reduced time spent on administrative tasks due to HIPAA-compliant automations and clear client pathways.
The Takeaway
Arlington Rooted Wellness didn’t just gain a website; they received a professional, compliant, and scalable foundation that truly reflects who they are and what they do best. The new site instills immediate trust and a sense of belonging in clients, while providing Dr. Hedrick with a polished, worry-free digital presence to launch her practice successfully.
The Local Link Advantage
The Local Link creates fast, affordable, and strategic websites for small practices and solo professionals. We specialize in branding, messaging, and systems that look and feel like you, built to grow as you do.
Contact: hello@thelocallinkllc.com
Website: The Local Link
