Why Every Small Business Needs a Visual Brand, And Why It Shouldn’t Cost a Fortune

Written By Jamie Meissner

When you're just getting started, or even a few years in, it’s easy to put off creating a visual brand. Maybe you slapped a logo together on Canva, or you’re still choosing fonts and colors at random. No big deal, right?

Actually, it is. Here's why.

First Impressions Matter (A Lot)

Before someone reads your bio or visits your storefront, they see your visuals. And if your flyers, social posts, or packaging look off-brand or inconsistent, it signals disorganization—even if your service is excellent.

Confused Visuals = Lost Customers

People need clarity to make decisions. When your Instagram posts don’t match your business card or your website uses three different fonts, it causes friction. Customers bounce, scroll past, or hesitate to book.

A Brand Kit Fixes That

A brand kit is a simple system of colors, fonts, and design elements you use across everything, from social media to menus to presentations. It doesn’t have to be fancy. It just has to be cohesive.

The Local Link’s $95 Solution

We created our Canva Brand Kit Setup specifically for small business owners, creatives, and nonprofit teams who want to show up professionally, without hiring a full design agency.

You get:

  • Your own custom color and font system

  • A curated image library

  • A one-page brand board so you can reuse everything easily

  • Setup within Canva, so you can manage it yourself moving forward

Add ons:

  • Logo Creation $300

  • Mini-text based logo $35

  • 3 custom Canva templates $150

  • Additional Canva templates $15 each

  • Starter caption pack $25

  • Brand messaging and tone guide $65


It’s fast, affordable, and built to grow with you.


Jamie Meissner
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