Website Fixes
The Top 5 Fixes We Make for Small Business Websites—And Why They Matter
Your website is often the first impression you make—but for many small businesses, that first impression is doing more harm than good. At The Local Link, we specialize in quick-turnaround website tune-ups that make a big difference. From messaging to structure to SEO, these are the top five fixes we make on nearly every site—and why they matter more than you think.
1. Confusing Messaging
The Problem: Visitors land on your homepage and still have no idea what you do—or why it matters.
The Fix: We rewrite your homepage and service descriptions to make your value crystal clear. That includes a concise headline, a one-sentence explainer, and benefit-driven copy that speaks directly to your ideal customer.
Why It Matters: Clear messaging keeps people on your site longer and helps convert casual visitors into real inquiries or sales.
2. Outdated Design or Visual Clutter
The Problem: Your website looks like it hasn’t been touched since 2012. Fonts clash. Buttons don’t match. There’s way too much text—or none at all.
The Fix: We simplify your layout, streamline your colors, and introduce modern visuals that align with your brand. Think clean design, intuitive flow, and just enough personality to stand out.
Why It Matters: 75% of users judge a business’s credibility based on its website design. A clean site builds trust before a single word is read.
3. No Clear Call-to-Action (CTA)
The Problem: Your site looks decent—but there’s no next step. No button. No form. No reason to reach out.
The Fix: We build in strong CTAs throughout your site—from “Book a Consultation” to “Sign Up for Our Newsletter.” We also make sure they’re consistent, clear, and easy to find on desktop and mobile.
Why It Matters: Websites without a CTA have high bounce rates and low conversion. A good CTA turns passive visits into action.
4. Clunky Mobile Experience
The Problem: Your site might look fine on a laptop, but on a phone? Text runs off-screen, menus break, and pages load slowly.
The Fix: We optimize every page for mobile, ensuring fonts resize properly, buttons are tappable, and images don’t slow things down.
Why It Matters: Over 60% of website traffic now comes from mobile. If your site isn’t mobile-friendly, you’re losing business.
5. Missing or Weak SEO
The Problem: You’re not showing up in search—and you don’t know why.
The Fix: We implement basic SEO best practices: keyword-aligned headings, meta descriptions, alt tags, and fast-loading pages. We also write content that both humans and search engines like.
Why It Matters: If people can’t find you, they can’t hire you. Even small changes to your site’s structure can improve visibility and increase traffic over time.
Final Thought: Small Fixes, Big Impact
You don’t need a $10,000 redesign to make your website work harder for your business. Sometimes, just a few smart tweaks can help your brand show up with more clarity, confidence, and credibility. That’s exactly what we do at The Local Link—and we do it fast.