Recent Projects

Counseling With Kirra - counselingwithkirra.com

Brand Messaging • Website Design & Development • SEO Foundations

Counseling With Kirra partnered with The Local Link to build a warm, modern digital presence. The project included website design and development, messaging, and a foundational SEO strategy. We worked closely with Kirra to thoughtfully design a website for her practice that reflected her unique brand and values.

A counseling website homepage with a peaceful mountain landscape background, featuring sections on fees and insurance, private pay rate, out-of-network reimbursement, and contact information, all in soft neutral tones.
Screenshot of a therapy website with a serene mountain landscape at sunset, text about therapy services, therapeutic approaches, locations, and images of a building and a cozy therapy room.
Homepage of a counseling website featuring a mountain sunrise background with the title "Meet Kirra" and a quote about honesty in therapy. The page includes sections about therapy approaches, a photo of a smiling woman, testimonials, outside therapy space, credentials, and a call to schedule a consultation, all styled with soft earth tones.
A calming website homepage for Counseling with Kirra, featuring a scenic mountain landscape background, soft colors, and sections about therapy services, a personal introduction to Kirra, and contact information.

Mahogany Counseling & Consulting - mahogany-counseling.com

Website Design & Development • Brand Refinement • Messaging Support • Website Domain Migration

Mahogany Counseling & Consulting partnered with The Local Link to redesign their website and move their site and domain to a new platform. The project included website design and creation, messaging refinement, a foundational SEO strategy, and migration to a new platform. It also included help setting up a domain-specific email address and integration with scheduling platforms and external forms.

A webpage for Mahogany, a therapy and social work practice. The page features a header with logos and navigation links, a main section titled ‘Meet Our Therapists’ with a photo of a smiling woman sitting on a couch, and information about her credentials. There are sections about additional training and credentials, with buttons to request an appointment. The footer contains contact information, address, and social media links.
Screenshot of Mahogany Counseling and Consulting Services website, showing the About section with a group of diverse young people sitting outdoors, smiling, and a therapist talking to a client in a separate photo.
Homepage of Mahogany, a therapy service offering support for anxiety, depression, trauma, and life transitions, featuring a calming sea view, therapist profiles, and contact options.

Arlington Rooted Wellness - arlingtonrootedwellness.com

Brand Messaging • Website Development • SEO Foundations • Ongoing Communications Support

Arlington Rooted Wellness partnered with The Local Link to build a warm, modern digital presence that reflected the practice’s values-centered approach to therapy and community care. The project included website development, messaging refinement, a foundational SEO strategy, and ongoing communications support to help the practice increase visibility while maintaining an authentic, approachable voice.

Since launch, the practice has experienced strong early website engagement, increased local visibility, and meaningful growth in online discovery. The collaboration focused not only on aesthetics but on creating a clear client experience that helps prospective clients feel informed, welcomed, and connected from their very first interaction with the practice.

Screenshot of Arlington Rooted Wellness LLC website featuring a forest background with a quote about wellness, and a section with a nature photo, services offered, and description of the practice.
A webpage about individual therapy featuring three landscape photographs: a sunset with a tree and dramatic clouds, a forest canopy in fall colors, and a close-up of a tree with orange leaves.
A webpage about a therapist, including her qualifications.

Next Steps Psychological Services, LLC nextstepsfairfax.com

Brand Strategy • Messaging Development • Website Design • Visual Identity

The Local Link partnered with Next Steps Psychological Services to develop a thoughtful, human-centered brand and website experience that reflected the practice’s focus on belonging, connection, and meaningful engagement with life. The project included a comprehensive messaging foundation, visual branding direction, website development, SEO, and collaborative refinement of the practice’s voice across all client-facing materials.

Working closely with the founder, we translated complex clinical ideas into language that felt warm, grounded, and accessible without losing depth or professionalism. The final brand experience was designed to help prospective clients immediately understand not only what the practice offers but also how it feels to work with Next Steps Psychological Services - approachable, reflective, community-oriented, and deeply human.

Homepage of Next Steps Psychological Services website, featuring a sidewalk with greenery on the left and buildings on the right, and text about thoughtful therapy for a complicated world.
Two sections of a website page about therapy, each with an image and text. The first image shows a woman sitting outdoors near trees, and the second image shows two women walking in a park.
Two sections of the about page of a website with a woman walking along a dirt path near a body of water with trees overhead, and a professional headshot of a man with short hair and a patterned shirt.

Arlington Compassionate Counseling arlingtoncompassionatecounseling.com

Website Development • Brand Refinement • Messaging Support • Practice Positioning

The Local Link partnered with Arlington Compassionate Counseling to refine and modernize the practice’s digital presence while preserving the warmth, professionalism, and trust that define the client experience. The project included website development, messaging updates, visual brand refinement, SEO foundations, and ongoing communications guidance to support growth across multiple licensed states and specialty areas.

The collaboration focused on creating a polished, calming online experience that felt approachable to prospective clients while clearly communicating the practice’s expertise and values. Through thoughtful messaging, streamlined navigation, and cohesive branding, the updated website was designed to support both client connection and long-term practice visibility.

Screenshot of a website homepage for Arlington Compassionate Counseling featuring a sky and ocean background and text about therapy services.
Screenshot of Arlington Consultative Counseling services webpage with blue sky and clouds background, featuring a sun icon, section titled 'Our Services,' and a 'Get Started' button.
Arlington Compassionate Counseling contact page with sections for appointments and inquiries, including a contact form, location, hours, and contact information.